In October 2017, FAW, with Wuxi Diesel Engine Works of FAW Jiefang Automotive Company (FAWDE) as the main body, integrated DEUTZ (Dalian) Diesel Engine Co., LTD, Wuxi Fuel Injection Equipment Research Institute FAW, FAW R&D Center Engine Development Institute to establish FAWDE, which is an important business unit of FAW commercial vehicle business and a R & D and production base for heavy, medium and light engines of Jiefang company.

The division is located in Wuxi, Changchun, Dalian and headquartered in Wuxi, covering a total area of 870,000 ㎡, with employees of over 5400, and the main products of diesel engines, gas engines, moving parts and remanufactured product and common rail systems. After establishment, it has formed the R&D layout of "two cities and three places" in Wuxi, Changchun, established "five mechanisms for technological innovation" and the big R&D system integrating procurement, market, quality, cost, process. Then the division has complete independent development capability of engine and has won "First Prize for National Science and Technology Progress".

JIEFANG POWER BRAND ARCHITECTURE

Jiefang Power implements the product brand and element brand structure model driven by the corporate brand. The brand structure is concise, has a certain degree of extensibility, is easy to manage and spread, and matches the overall strategy and brand goals of the business unit.